business owner throws confetti during Charlotte branding session

Charlotte Branding Photographer || Emily Odom

I feel like I say this about every branding session I photograph… But I truly LOVED photographing Emily’s Charlotte branding session! She is such a sweet soul and spirit and capturing these for her was a gift, seriously. Emily is the owner of Emily Odom, a local hair and makeup company here in Charlotte. She is a genius when it comes to all things beauty. I had a great time working with her to build a branding session that reflected her personality, business, and provided the content she needed for her business! 

Charlotte Branding Session

When we began to talk and plan Emily’s session, one of the things we discussed is what she needed images for. This is something I talk about with all my clients because it definitely helps to drive the direction of our time together. For Emily, the focus was content photographed for her Instagram feed, podcast, and newsletter. That meant we wanted to capture a variety of outfits and moments for her. And let me just say, we had a great time doing that! 

Emily is truly a beauty guru and I feel like I learned so much just from hanging out with her. She also has the best fashion sense and I’m obsessed with every outfit she chose for her session. I wanted them all!! Combined with the perfect lighting in the studio, her branding session was literally a dream come true. We blasted music, popped some champagne, and just had a great time. That’s what branding sessions should be: a celebration of you and your business. 

Thank you for trusting me with your branding session, Emily! I hope you enjoy this little peek into some of my favorite moments from her Charlotte branding session

WEDDING PHOTOGRAPHer
coast to coast and worldwide

Follow Along