When the wedding planners, leaders, and masterminds behind E3 reached out with the following list of words to describe their branding session vision, I KNEW it would be a fun and unforgettable shoot:
No fluff, no bull-sh*t, bada$$, powerful, innovators, big sister energy, trusted advisor energy, BAMF energy, tough love energy, *~a whole vibe~*
E3 stands for Educate, Empower, and Encourage. Started in the depths of 2020, their mission is to “ensure every creative has the knowledge, data, resources, tools, confidence and mindset to run a sustainable, wildly profitable and thriving business, with FULL TRANSPARENCY and NO FLUFF.”
Atlanta Branding Session
I have gotten to know Courtney, Wendy and Julie over the past year. After they saw my portfolio of work, I first started working with Courtney on her individual branding. Then they decided to bring me on for their full group branding, which was such an honor! They are true power houses in the industry – “movers and shakers” for sure!
We held their session at a studio in Atlanta. It was the perfect setting to match their energy. Before our session, I had a planning call where I asked them how they wanted their audience to feel when they first encountered the brand. They said slightly offended, but intrigued! The group was definitely looking to target a crowd that is open-minded to new ideas in the industry and curious. They want to excite and empower their clientele. That takes some strong, tough love!
Big Energy Team Portraits
The session was a mix of individual headshots and styling. That was followed by varied group shots in a few setups. Plus, we added a couple fun “in action” or working shots that will be super useful in their upcoming online marketing plans! Their inside look into the luxury wedding industry isn’t always pretty. But it’s strong and honest, just like their new branding photos! See the shots “in the wild” and learn more about their journey here.
